Clik here to view.
How I Turned Dozens of Bad Reviews into Hundreds of New Customers
How to Use Bad Reviews to Write Great Copy Compile your negative reviewsIdentify the pain point in each reviewDocument your competitors’ negative reviewsReference key pain points in your copy Unhappy...
View ArticleClik here to view.
In Favor of Long, Image-light Ecommerce Emails
4 Questions to Answer before Writing an Ecommerce Email What’s my reader’s stage of awareness?Where’s my reader in their lifecycle?How many emails do I need to get the yes?What’s the one goal of each...
View ArticleClik here to view.
How I made money in high school by convincing companies to pay me big bucks...
In 2015, my mom got really sick. She’d lost a lot of weight. Insomnia was keeping her awake for nights on end. And none of the doctors she went to could figure out what was wrong. Still, she was...
View ArticleI spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is...
“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to...
View Article
